Art Fairs | the Art market in four parts


Watch this beautifully composed depiction of the current Art Market and how it functions.  The video, part four in the series, does a wonderful job at outlining the moving parts of the ‘Art World’.


about the video:


” an artist entering an art fair is like a teenager barging into his parents bedroom”

– John Baldesseri

In 2015, art fairs generated an estimated $12.7 billion in profits for exhibiting galleries. But why do collectors attend fairs in droves? And what’s behind their rapid international proliferation? The fourth installment of “The Art Market (in Four Parts)” tracks how the art fair has transformed from a trade show into a platform where all aspects of the art market—galleries, collectors, curators, and artists—converge, and why they keep coming back.

Fair directors and art-world influencers like Noah Horowitz, Matthew Slotover, Elmgreen & Dragset, Michele Maccarone, Josh Baer, and Sarah Thornton provide their insights. Art Fairs is the final installment of a four-part documentary series, preceded by Auctions, Galleries, and Patrons. Together, the four segments tell a comprehensive story about the art market’s history and cultural influence.

This series is directed by Oscar Boyson and produced in collaboration with UBS.

about Artsy:

Artsy is a free online platform designed to connect collectors to art. Artsy’s search engine and database draw connections and map relationships among works of art. Led by Carter Cleveland, computer science graduate from Princeton and Sebastian Cwilich, former executive of Christie’s and Haunch of Venison director, Artsy aims “to make all the world’s art accessible to anyone with an internet connection.”

Artsy is backed by a group of investors, including Eric SchmidtWendi MurdochDasha ZhukovaThrive CapitalJack Dorsey, Bob Pittman, Rich BartonJim BreyerKeith RaboisDavid TischChris DixonPeter ThielCharlie CheeverDave Morin, and David Kidder.[5][6] John Elderfield, former chief curator at New York’s Museum of Modern Art serves as Artsy’s senior advisor and Larry Gagosian and Marc Glimcher, president of Pace Gallery, are advisors.